Winning Moves is Launching an Exclusive Monopoly Junior collection with Masha and the Bear BRANDORA Editorial Staff - August 2016

 
Masha and the Bear, the world-famous family show that gathers parents and children all together around the screens, has become a new brand chosen by Winning Moves, a sole licensee of Hasbro for over 18 years, to produce a special line of Monopoly Junior collection that will be available on Russian market from October, 2016. Moreover, along with the Monopoly Junior, Winning Moves will offer Top Trumps Match, The Crazy Cube game designed with the heroes of Masha and the Bear show, planning start of sales in early 2017.

According to the agreed distribution channel, the licensed Monopoly Junior as well as Top Trumps Match will be sold in the special game stores with a respected chain across the country by Interhit, the appointed distributor who works with retailers such as ELC Russia, Mosigra, Igroved, iqtoy, Ga Ga Games, Mimo, Scola and etc., both online and in traditional retail shops. It’s a first time when a Russian brand has been picked up to represent an exclusive collaboration of Monopoly with a popular kids’ license, showing another time how a little mischievous girl as Masha is making history again.

Monopoly Junior line first occurred in the begging of 90’s targeted at kids age of five to eight. Throughout its market presence, the game has issued special editions with such popular kids’ brands as Marvel, Nickelodeon, Disney and more. The first official deal with a Russian brand, Masha and the Bear, has been based on the global and soaring popularity of both the show and the license. It’s expected that a new Masha and the Bear Monopoly Junior collection will make a tremendous success among the families.

Lazar Vukovic, Head of Balkans & Russia for Winning Moves UK Ltd, says:
 
“We are so pleased to be working with Animaccord on developing a range of Russian retail games for Masha and the Bear. I could not believe how popular Masha and the Bear really are; a huge success in Russia and also countries in the Balkans such as Serbia.”
 
“We’re expecting Monopoly Junior to be a big hit for Christmas and throughout the year. Top Trumps Match is ‘The Crazy Cube Game’ where you have to Match 5 Masha Characters to win, but wait your opponent has a Top Trump Card which could steal the game!”
 
“It’s our first year of launching retail product in Russia, we specialise in bringing special edition games of Monopoly, Top Trumps, Cluedo, Guess Who and more. It’s a really exciting time for Winning Moves and I’m looking forward to the future.”

Masha and the Bear today

Animaccord started a production of the third season of Masha and the Bear show at the end of 2015 and since then has been intensively working on the 26 new episodes to finish by the middle of 2018. Moreover, this fall Masha and the Bear brand will expand into the North America with licensed products - toys produced by its Master Toy partner in the region, Spin Master, with the planned instore launch at Toys “R” Us shops.