Born Global Limited signs long-term license agreement with HEAD Sport GmbH BRANDORA Editorial Staff - August 2016

 
Born Global, part of The Repco Group of Companies, is proud to announce the signing of a license agreement with HEAD Sport covering the use of the HEAD brand on Audio-, Telecom- and Lighting products.

The agreement allows Born Global to develop and market HEAD branded products in North America through the US division, Born Global, LLC. The start in the North American continent will set the parameter for a further role out in other territories.

Born Global will supply major retailers with these HEAD branded products. “In close cooperation with HEAD Sport and retailers our goal is to continuously grow the product categories and the HEAD brand-awareness in the region”, says Repco Group CEO Carsten Bo Skoett. He continues: “Most people will recognize the HEAD brand as a high quality sports brand throughout the world. We will develop and offer products that will appeal to the active consumer and the pro sports enthusiast which will complement their active/sport experience.”

Giuseppe Faranna, Vice President and Division Manager for Licensing in HEAD Sport GmbH adds:
We are very proud and excited to work with Born Global on these product categories. We know that the combination of sports & outdoor products with listening to music and mobile phones is not only a trend but a fact by now. Therefore with the help of a great partner like Born Global we will try to play a significant role there and when we succeed on the North American continent, we can see this category growing also into e.g. Europe or Asia – therefore we have chosen a partner which can growth with us.

So look out for more news in the coming months about the new HEAD product lines from Born Global. The first wave of products will be launched in Q1 2017.