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The British Museum, the UK’s most popular visitor attraction, will partner with independent publisher Michael O’Mara Books to produce a range of British Museum stationery from 2017.
Launching in spring 2017, this stunning and exclusive range includes postcard books, journals, colouring diaries and notebooks, and will be generously illustrated with pictures and designs based on the objects and art-works from the British Museum’s extraordinarily rich collection. Michael O’Mara will have world rights in the range, which will be sold in all good bookshops around the UK, online, internationally, in export and in co-edition.
Craig Bendle, Manager of Merchandise Licensing, British Museum, said: “It is a testament to the unique appeal and potential of the British Museum licensing programme that it has already attracted one of the UK’s most respected independent publishers. This will be a delightful stationery collection and one that will demonstrate the benefits that partnering with the British Museum can offer licensees.”
Louise Dixon, Senior Editorial Director, Michael O’Mara Books, said: “We are so delighted to be in partnership with the British Museum on this new range of stationery. The wealth of the Museum’s collection is unrivalled and unique and we look forward to launching the programme with some beautiful items in the spring.”
Oliver Stanton, Licensing Manager with TSBA Group, appointed to build a global licensing campaign on behalf of the Museum, said: “Michael O’Mara is one of Britain’s most successful independent publishers, whose output is sought after by lovers of high quality stationery. I am delighted that Michael O’Mara has joined our licensing campaign and am sure that this British Museum range will enjoy a very successful launch at retail.”
This stationery range is expected to have a strong market among those of all ages who love the British Museum and its rich and varied collection, as well as among lovers of elegant stationery and beautiful and original designs.
Michael O’Mara Books is the latest addition to the successful British Museum Licensing programme.