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DFB-Wirtschaftsdienste GmbH, a fully-owned subsidiary of The German soccer federation Deutscher Fußball-Bund (DFB), has appointed Las Vegas-based One Entertainment to be its licensing agent for the German national soccer team in the U.S., Mexico and Canada.
The German national team is the current FIFA World Champion, and one of the most storied national soccer teams in the history of the game.
Under the agreement, One Entertainment will develop a licensing program in key product categories across North America. The first product lines are expected to hit retail for Christmas 2016.
“We are excited to be working with DFB and the German national soccer team,” says Alex Altamirano, Managing Partner, One Entertainment. “The team is a gold standard for the game and for fans around the world, and we believe it will add significant strength to our current soccer initiatives.”
“We are excited to be working with One Entertainment. They pioneered soccer licensing in North America and have a strong set of licensees and retail partners working with their soccer program. We are eager to extend the DFB experience to fans in North America,” said Denni Strich, Director Marketing, DFB. | 
