The Licensing Industry Merchandisers Association (LIMA) invites interested parties from trade, industry, advertising and marketing to an international discussion platform. In the classic industrial ambience of Berlin’s “eWerk”, from 11 to 12 May 2016, moderated “round table sessions” will take place in a set-up of parallel topic streams, with a limited number of participants. These will deal with current topics from licensing. Topics such as “The Legal Environment” “Brand Management”, “Global Licensing”, “Sourcing and Manufacturing”, “Digital”, “The Retail Side” are on the agenda. There is also the option of a retail tour through Berlin and its impressive department stores.

“Mind Mix“ – being hosted for the first time – serves as a platform for international exchange, and the transfer of knowledge by and for licensing professionals, regardless of whether they are new to the business or a veteran. Thinking in supranational templates and the transfer of knowledge are the drivers of the event, which in future will take place every one or two years at different locations around the world. An appealing framework programme provides opportunities for networking.

Interested parties can find out more about conditions of participation here:
www.limamindmix.com und www.licensing.org/mindmix.