Moschino’s Looney Tunes collection hits retail

Warner Bros. Consumer Products - September 2015

 
Dedicated Store Windows Launch in Milan and Rome Before Being
Unveiled in Los Angeles and London Later This Month

The highly anticipated retail launch of Moschino’s Looney Tunes collection has kicked off with dedicated windows across the fashion house’s European stores.

The branded store windows will run in Milan and Rome for a two-week period, with the collection then launching in London and Los Angeles later this month.

We’re delighted to partner with Jeremy Scott to bring the universal appeal of the iconic Looney Tunes characters to Moschino’s Autumn/Winter 2015 range,” said Karen McTier, Executive Vice President, Warner Bros. Consumer Products. “We know our high-fashion fans will enjoy this chic meets pop culture collection that is a true combination of the Looney Tunes’ attitude and Moschino’s flare.

Moschino’s Looney Tunes collection made its debut at Milan Fashion Week in February to much acclaim from the fashion press and has been spotted on a number of A list celebrities. The product line includes 90’s-inspired street wear such as sweaters, joggers, basketball jersey dresses and leather bomber jackets, among others, all emblazoned with images of iconic characters such as Bugs Bunny, Tweety, Sylvester, Taz, Daffy Duck and Porky Pig.

Designer Jeremy Scott took the line one step further by ensuring that the characters on the clothing were also wearing Moschino.
The collection also includes a range of matching accessories including phone cases, wallets, large and small bags, boots, flats and high heels. Prices range from £38 for the phone case up to over £700 for the short dresses.