Twentieth Century Fox Consumer Products (FCP) today announced the hire of Cynthia Rapp as Senior Vice President, Global Creative, where she will oversee Creative, Project Management and Product Development, leading projects from inception to launch. Rapp will contribute to the long-term creative vision for the department representing all brands across film and television properties. Reporting to Jeffrey Godsick, President of FCP, she will also set strategy and creative direction to maximize and extend business globally.

Rapp joins FCP with extensive experience in the consumer products industry for global brands including Cartoon Network, Mattel, L’Oreal, Liz Claiborne and Calvin Klein. She most recently served as Chief Marketing Officer at Stila Cosmetics, overseeing all brand strategy, advertising, online, social media, creative and public relations efforts during a period of rapid growth. She was responsible for identifying and directing trends, setting direction for product development and managing retail strategies.

“Cynthia is a creative visionary who brings strong experience in several areas of the industry including entertainment, fashion and toys, having worked on a wide array of successful brands,” said Godsick. “She has the brand acumen to create long-term strategic visions and will be instrumental to our continued growth, further strengthening the consumer products division globally.”