Studio 100 and Planeta Junior’s hit programme Heidi is topping the TV charts in its first series. The classic and much loved brand, targeted at girls aged 4 – 6 years, has been revived in CGI with the series airing currently in more than 100 countries. This evergreen property stays true to the original key brand values including healthy lifestyle, tradition, great outdoor experience, sustainability and Heidi’s love for the animals around her.

Not only young children but their parents and grandparents have truly engaged with the character making watching the show an experience the whole family can share and enjoy. With over 50 licensees worldwide already on board, the product range will continue to engage with more families as they immerse themselves in Heidi’s world. Territories including France, Germany, Spain, Italy and Portugal have fallen in love with the female role-model with audiences growing week by week. Heidi is posting impressive TV ratings in France reaching top spot on channel TF1, with a 33% share of girls aged 4-14 years . Similarly in Germany, Heidi has an up to 80% market share in the target group of kids aged 3-5 years on channels ZDF and Ki.Ka. In Spain, Italy and Portugal Heidi reached excellent audience ratings among its target - with above-average performances for all the leading channels on which it is programmed: Clan (Spain), Canal Panda (Spain and Portugal), Rai Yoyo and Disney Junior (Italy). Heidi also launched in August 2015 on Disney Channel Latin America and is set to air on Telequebec, TRT Cocuk and MTV3.

The global property has already secured a master toy partner, Famosa, who will be launching an extensive range of merchandise later this year covering all key categories; dolls, plush, playsets, ride-ons and outdoor playhouses. Licensing agents, IMC Licensing, has also been appointed in Argentina; a country where Heidi is particularly popular.

Christophe Drevet, International Consumer Products Director at Studio 100 comments, “Heidi is a strong and positive role-model for young girls and their families to aspire to thanks to its positive, appealing brand values. The series has grown from strength to strength since its initial launch and, as more territories come on board, we are confident of continuing this success globally.” Diego Ibáñez, International Commercial Director at Planeta Junior adds, "For Planeta Junior, Heidi is much more than a property; it represents a piece of our history as an entertainment company and one of the first animation series that we owned in Iberia and Italy. The new Heidi is as pretty and lively as before and we are sure that girls will love her as their mothers did".

To hear more about Heidi and its international plans for the brand, Studio 100 International and Planeta Junior are holding a presentation during BLE in the Brand and & Lifestyle Theatre on Tuesday 13th October at 2:30PM and all are welcome to attend.