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New partners added by licensing agents Merchantwise in Australia and Global Licensing in New Zealand will see the apparel, confectionery and stationery categories expand. In New Zealand, Global Licensing (NZ) has signed Caprice NZ for a line of children’s outwear, sleepwear and underwear whilst Engelite is on board for accessories including headwear, wallets and belts launching at Big W Department Stores from September 2015. In Australia, licensing agent Merchantwise has recently announced a raft of new partners for the territory. Kinnerton has been signed as the brand’s confectionery partner and Bensons Trading is producing showbags. Amscan will develop a range of party goods and dress-ups while Impact Posters are on board for posters and canvas prints. Australia Post is releasing a collection of stamps inspired by both the classic and new TV show. From September, mass-market retailer Big W will launch a line of apparel and accessories from recently signed licensees Hot Springs and Vimwood. In August, publishing products will also be launched into both markets with Hachette unveiling three books inspired by the series including The Official Guide Book, Sticker Activity Book and a Crosscut Book at all major book retailers. Experiential consumer events are also generating excitement on the ground in the markets. Fans in New Zealand had a chance to meet Thunderbirds Are Go series director, David Scott at Armageddon Wellington. As part of the event, Scott was joined by additional members of the show’s production team for a panel session. Details of plans for Armageddon Auckland in October will also be announced shortly. “The accelerating success of Thunderbirds Are Go in Australia and New Zealand is testament to the universal appeal of the property. The characters and themes that are captured within the show chime with fans all over the world and it’s fantastic to see the brand going from strength to strength in these markets,” Trudi Hayward SVP Head of Global Merchandise for ITVS GE explains. “We’re committed to harnessing this momentum and strengthening the brand’s international foothold.” |