iflix Spreads Winx Magic Across Southeast Asia Via Video On Demand! BRANDORA Editorial Staff - August 2015

 
 
Rainbow – the family entertainment specialist behind some of the world’s best-loved kids’ brands - has signed a deal with iflix, Southeast Asia’s leading Internet TV service.

iflix will offer four of Rainbow’s biggest properties – Winx Club, Mia and me, PopPixie and Huntik – to its rapidly growing subscriber base across Malaysia and the Philippines, along with Thailand and Indonesia following the country launches later this year. Winx Club is the smash-hit that follows a group of young students who are also magical fairies with amazing powers and is one of the world’s top TV shows for girls aged 4-12. Mia and me (which will just be available in Malaysia) centres on the adventures of 12 year-old Mia in the magical land of Centopia. PopPixie is the surreal comedy adventure set in Pixieville - a quirky and eccentric place home to all manner of magical animals. Huntik: Secrets & Seekers combines history and culture with modern characters as it transports its audience across the globe to explore epic locations.

The shows will be available across Malaysia, the Philippines and Thailand to iflix subscribers from August 1st 2015, with Indonesia to follow from January 1st 2016

“We are delighted to have signed this deal with iflix,” says Cristiana Buzzelli, VP, Contents – Digital and Publishing at Rainbow. “Video on demand in Southeast Asia is growing very quickly, and iflix is the perfect partner to bring the magic of Rainbow to millions of children across the region and boost the licensing potential of all these fantastic properties.”

“We are thrilled to partner with Winx to provide their exceptionally popular children’s programming as an integral part of our regional content strategy. This agreement once again re-affirms iflix’s commitment to provide the best in entertainment to our subscribers across Southeast Asia,” said iflix Group CEO Mark Britt.