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HABA's website has undergone a total revamp. Visitors are greeted with an intuitive and appealing layout and a lot of additional information.
"The new, modern and very visually clean appearance will allow us to meet the needs of our homepage users much better than the previous homepage did," said Michael Hopf, Director of Sales and Marketing at Habermaaß GmbH. The aim is to make the HABA Internet experience representative of the traditional brand but also bring it up to date and implement our high standards of quality that HABA customers also expect online. "The new brand will let us draw attention to our products in a more successful way: The high-quality, large images and detailed descriptions will provide products with the attention they deserve. What's more, visitors can now find out information about individual products as well our wide range much easier now. In addition, we are placing great emphasis on the Magazine section, which provides valuable tips and tricks for everyday life with children," said Hopf.
All of our products have been grouped into thematic categories within "Toys & Furniture". The advantages and specifications of each product are clearly listed so that interesting facts about the products can be quickly located.
The "Magazine" gives visitors detailed information about various topics related to living with children: From baking tips and game ideas to short articles on specific product groups or service articles - giving customers plenty of ideas of what to do over the next few months. |
Visitors can access all of the information about the company, its philosophy, worldwide locations and articles on topics such as environmental protection, safety, and production in the "About HABA" area. From designer portraits to insights into the production process at the company headquarters in Bad Rodach, Upper Franconia - this is where HABA's full range comes into play.
"With the new brand, we have taken an important step for the future of our company," said Hopf. "The modern appearance allows us to represent the HABA brand and our products just as they are: Made in Germany, sustainably produced, and with a high play value" |
