Angry Birds to make debut in Macy’s Thanksgiving Day ParadeBRANDORA Editorial Staff - June 2015 |
 |
Rovio Entertainment Signs 3-Year Deal Confirming Involvement In The Iconic Event Until 2017
Rovio Entertainment is proud to confirm that an Angry Birds balloon will soar high above the streets of New York City as part of this year’s Macy’s Thanksgiving Day Parade.
A yet to be revealed character from the first ever Angry Birds movie, set for worldwide release on 20th May 2016, will make its debut at this iconic, internationally recognized event which takes place on 26th November 2015. Over 3.5 million spectators line the streets of Manhattan for the Parade and a further 57 million viewers tune into the live telecast.
Gaetano Mastropasqua, President of Americas, Rovio Entertainment says, “We’re delighted to confirm our participation in the Macy’s Thanksgiving Day Parade. The partnership kick-starts the promotional campaign for the highly anticipated Angry Birds movie and underpins our long-term commitment to Angry Birds, a world leading entertainment franchise with gaming at it’s heart.”