Christine Cool to Lead Roundtable at Licensing Expo

Christine Cool, License Area Manager at Perfetti van Melle Group of the candy brands Mentos®, Airheads® and Chupa Chups®, has been selected by LIMA to lead a roundtable in the new Roundtable Workshops as part of the Licensing University program at the upcoming Licensing Expo in Las Vegas.

In her session “Preparing your Brand for Licensing”, Ms. Cool will take participants through the steps that need to be followed and the aspects to be considered when a brand is licensed for the first time. The discussion will take place on June 10 from 10:15 a.m. to 12:00 p.m.