Masha and the Bear is set for success in the US BRANDORA Editorial Staff - June 2015

 
Exhibiting at Licensing Expo 2015 is in Line With Successful Global Expansion Strategy and Launch into the US Market

 
Animaccord Animation Studios, producers and owners of the award-winning brand “Masha and The Bear” have announced that will exhibit at Licensing Expo in Las Vegas, June 9-11, 2015. It is the third time in a row that the company is exhibiting at the Expo.

On show this year will be Animaccord’s international licensing program and they will also announce a number of new deals at their Booth #P187.

Having become a Kidscreen award-winner for Best Animation 2015 and one of the hottest properties in Europe, the licensing team headed by Vladimir Gorbulya will continue to expand Masha’s potential across the USA, Canada and Latin America.

“We are very excited about supporting the synergy of Masha's growing popularity with strong partnerships and looking forward to meet new partners at the Expo,” said Vladimir Gorbulya, Head of Licensing and Vice President of Animaccord Corp,the USA-based company that is Animaccord’s representative for the Americas.

Masha and The Bear has become truly transcultural, with huge worldwide interest backed up by a long list of broadcasting, DVD and other media agreements with strong International partners. One of the key principles of the brand's mission statement is a partnership with manufacturers that guarantees a high-quality finished product.

Masha and the Bear is a globally expanding phenomenon, which has already been successful for leading companies such as Danone, Egmont, Simba Dickie Group, Panini, Hachette, Sony Music, NBC Universal, Ferrero, LG and others.

The licensing program across the Americas is handled through Animaccord Corp. based in Miami, Florida.