Cartamundi presents the Disney Retro range: a new take on all-time classics BRANDORA Editorial Staff - May 2015

 
Stunningly designed card games evoke the magic of early Disney for fans of all ages

Cartamundi, one of the world’s market leaders in playing cards and card games, has announced the imminent launch of a new range of card games with packaging and design inspired by classic early Disney.

The first three releases — under the name Disney Mickey Mouse Retro Edition — will star the world’s favourite cartoon mouse as he appeared in his earliest years. They are Disney Mickey Mouse Retro Edition Happy Families, Disney Mickey Mouse Retro Edition Game Box and Mickey Mouse Retro Edition Game Box Compendium (Deluxe version). All three games will be available in autumn/winter 2015.

Retailing at £6.99 the Happy Families box is a Mickey-and-friends-themed take on the popular game. Disney Mickey Mouse Retro Edition Game Box (£12.99) contains a deck of 55 playing cards, a leaflet with eight different playing card games — including Old Maid, Go Fish, Kilos and Patience — a Yahtzee game, five dice (with a guide to a number of fun dice games), a Yahtzee notebook and a leather dice cup. The Deluxe version (£16.99) also contains a Happy Families game and a memo game.

All the games and packaging will include imagery from the very earliest days of the world’s favourite cartoon mouse and friends such as Minnie Mouse and Donald Duck, all housed in a beautiful box with a wonderful ‘pre-faded’ retro look and illustrated with facsimiles of the original Mickey from 1928.

Trudi Bishop, Head of Marketing and Licensing, Cartamundi Group, says: “From the moment he appeared on movie screens and in books nearly 90 years ago Mickey Mouse has been one of the world’s greatest cartoon characters. These specially designed games and game boxes evoke both nostalgia and fun through everyone’s favourite cartoon mouse in games that children and families everywhere will love.”