Pretend to Bee on Cloud Nine after signing licensing deal

BRANDORA Editorial Staff - April 2015

Global Solutions for Clothing Ltd (GSC) are celebrating after signing a two year licensing deal with Hoho Entertainment to produce a collection of Cloud Babies costumes under their Pretend to Bee brand.

The exciting deal will see Pretend to Bee create a range of costumes aimed at children aged 2 to 4 years old based on the supremely popular CBeebies Cloud Babies programme. The company will create four cute and cuddly plush dress-up costumes: Baba Blue, Baba Pink, Baba Green and Baba Yellow. The costume collection will be accompanied by a selection of cute, plush accessories to complete each outfit. The whimsical characters have been adored by pre-schoolers since their TV debut in 2012 and continue to grow in popularity. The Pretend to Bee costumes will be the perfect complement to the existing licensing programme.

Harrison Palmer, Sales & Marketing Director at GSC comments:
‘We are hugely delighted to have signed this deal with Hoho. We have gained a reputation for producing high quality costumes that appeal to both parents and children alike. The range will be launched at an exciting time for the company as we continue to build extensively on our licensing portfolio.’

The launch of the Pretend to Bee Cloud Babies range will be supported via a comprehensive PR and marketing campaign.