Masha And The Bear Bags Best Animation Award!

The award reflects the high quality animation created by leading Russian animation studio, Animaccord, who have delivered 48 x 7minute episodes (with planned delivery of 78 episodes by Mid 2017) and 26 x 5.5min Masha Tales, which chronicle the adventures of a little girl called Masha and the bear who becomes her reluctant playmate. Ink Global represents the brand in the broadcasting and licensing sectors, while Lisle International Licensing is the local UK representative for the brand and Animaccord Corporation itself represents the property across the Americas.

In the UK, Cartoonito is now broadcasting the show six times every day including weekends and it is one of the TOP 3 most popular shows on the channel, recording high viewing figures for both kids and parents. Masha is also a massive presence on YouTube. As UK views demonstrate, consumers are enjoying Masha and the Bear any time they choose and repeatedly. National UK newspapers, such as The Guardian, are also now recognising Masha as one of the world’s most popular YouTube kids’ channels.

Licensees have been quick to tap into the brand’s popularity, which is bolstered by a strong presence on Facebook and Twitter, and merchandise is set to hit UK retail in the summer, through partners including Egmont, Simba Dickie and Comansi.