Hot Novelty Gift of the Year award for Rubik's Cube Light

Rubik’s Cube needs little introduction – the instantly recognisable toy has been on the market for more than forty years and is still the best selling toy of all time. The Cube has huge appeal for people who grew up with it as well as for a new generation who want to get to grips with the fiendishly difficult and addictive puzzle they have heard so much about.

The Rubik’s Cube Light, which has rechargeable batteries and can be twisted and turned just like a real Rubik’s Cube, has been a huge hit at retail and Spring Fair judges were equally impressed. The product was also a runner up in the Branded/Character Gift of the Year category.

“This is a really innovative and interesting use of the Rubik’s Cube brand so I’m delighted that Paladone have won this award, as it is richly deserved,” says Kirsty Guthrie of KJG Licensing.

Adds Alex Ryan, Paladone’s Marketing Manager: “We were thrilled to receive this award, particularly as we put so much time and effort into creating something both functional, beautiful and unique. Our design lab was tasked with adding a product to the range that would appeal not just to Rubik’s Cube fans but to anyone looking for something fun and different and this really fits the bill!”