Playrific Selected to Bring Purple Turtle Brand to MobileBRANDORA Editorial Staff - February 2015 |
Playrific, Inc., USA licenses the lovable Purple Turtle for apps and games; animated series also in development.
The popular Purple Turtle is going digital. Aadarsh Pvt. Ltd. Is partnering with Playrific, Inc.,publishers of popular kids’ apps for leading and emerging brands, to bring the Purple Turtle brand’s beloved characters to life for digital kids. Playrific is creating and publishing the new Purple Turtle mobile app filled with games, videos, read-along stories, puzzles, music, coloring and other activities.
Manish Rajoria, Director of Licensing & Publishing, Aadarsh Pvt. Ltd.,notes: “Children love to play on mobiles and tabs all the time. The Purple Turtle app engages and teaches kids while entertaining them, helping them develop the critical skills that are so important to parents everywhere. Playrific’s mobile strategies, analytics and streamlined creative process lets us get our brand into children’s hands quickly and economically, and Playrific’s platform can gather actionable insight as kids engage to help us best serve our young audiences. We are very pleased that children around the world will soon be enjoying a great app with so many games and activities featuring the Purple Turtle.”
Purple Turtle books are now published in 25 countries including USA, UK, China and Russia, and in six regional languages in India. More than 1 million copies and 150 titles have been published since the Purple Turtle brand’s introduction in 2012.
Aadarsh Pvt. Ltd. also announced today that an animated series of Purple Turtle is being developed featuring the world’s cutest turtle, a little guy who stands out of the normal crowd because he tends to think differently than others, or better yet, a bit ‘out of his shell’. Aadarsh Pvt. Ltd. is an award-winning media and entertainment company in its twenty-fifth year of operations.