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Starting on January 1, the leading international brand licensing specialist adds representation of the major entertainment franchise to its portfolio and seeks to explore huge potential of the various properties in German-speaking territories.
With the portfolio containing such a wide variety of different short-term properties and long-lasting brands, the task at hand is a true challenge, yet it is yielding enormous potential: The Simpsons as the ultimate evergreen, Ice Age as the most successful family movie franchises of all time, promising new franchises from TV and movie such as Planet of the Apes or Sons of Anarchy, all-new, potentially record-breaking movie releases like Alvin or Independence Day, and, above all, the highly anticipated Avatar, and, last but not least, a rich back catalog of all-time classics from movie and TV. |
