Learning Basketball is ore fun with Jr. NBA and Looney Tunes

Warner Bros. Consumer Products EMEA (WBCP EMEA) in partnership with the National Basketball Association (NBA) is celebrating the success of the third Looney Tunes Jr. NBA Clinic that took place at Imperial College, London yesterday, Monday, 12 January 2015. The date was strategically planned to coincide with the 2015 edition of NBA’s Global Games that takes place on 15 January at the O2 between the Milwaukee Bucks and the New York Knicks. These clinics are a key element of WBCP’s multiyear initiative with the NBA that sees the iconic Looney Tunes characters featured across consumer products, events and promotional campaigns with the aim of driving interest and participation in basketball amongst children aged 4-12.

Looney Tunes Active! and Jr. NBA/Jr. WNBA co-branded basketball clinics take place at select NBA events across Europe. Children can take part in clinics featuring NBA personalities and the Looney Tunes characters, experiencing first-hand the fun and active-lifestyle benefits that basketball offers, while learning the fundamentals of the game. Jr. NBA Clinics are a great way to get boys and girls to experience the joy of physical activity and the fun of playing basketball, and the presence of sport legends and iconic cartoon characters makes the experience even more inspiring.