Peppa Pig Licensing Programme Expands in Germany

WDR mediagroup (WDRmg) has been appointed as licensing agent for Peppa Pig in Germany, Austria and Switzerland. The Company will oversee the expansion of the Peppa licensing programme in the region, where the brand is already firmly established and widely known after airing on WDR as well as the children’s channel KiKA. In a further agreement, WDR has picked up the broadcast rights to series 5 and 6 and also renewed the first two series.

Master toy partner, Big on Toy Innovation (BOTI) released their Peppa toy line in March this year. New licensing agreements have also been signed with Ravensburger (puzzles, games, activity books), V-Tech (electronic learning) and Simba (construction blocks), bringing the total number of Peppa German licensees to 20. Product is expected to roll-out from spring 2015.

“We are delighted to be partnering with WDRmg and are confident that their extensive experience in developing licensing programmes for leading children’s brands will be invaluable to growing the presence of Peppa in these key territories” comments Andrew Carley, Head of Global Licensing at Entertainment One. “We have a strong broadcast partner in KiKA which is fuelling demand for licensed merchandise and we look forward to working closely with WDRmg in making quality merchandise available to Peppa fans throughout Germany, Austria and Switzerland.”