|
At the end of an impressive and successful Licensing Market, in the Bayerische Hof Hotel in Munich, a spectacular night followed. The highlight was the traditional LIMA Dinner Party and the LIMA Award Ceremony. Even outside Germany the national LIMA Licensing Awards are widely recognized as the highest level of achievement in the industry of licensing. The LIMA Germany Licensing Awards honor the top licensed properties, products and campaigns in 7 distinct categories. Heike Winner, Managing Director of the German LIMA representative office and the 1,000 guests of the show celebrated the winners, voted by the LIMA Germany members:
- Licensing theme of the year 2014: German Soccer National Team DFB
- Promotion of the year 2014: REWE DFB Soccer Trading Cards 2014 FIFA World Cup
- Brand/VIP Sport Brand of the year 2014: DFB, German Soccer National Team
- Product of the year 2014: Panini Trading Card Album FIFA World Cup
- Licensor of the year 2014: Studio 100 Media
- Retail partner of the year 2014: Müller
- Licensee of the year 2014: Panini
The representatives of the German award winners
The next Lima event, the “Tag der Lizenzen” in Cologne will be on April 16, 2015 |
