Rubie’s about to launch Mia and me® Fancy Dress Range m4e - September 2014

 
Rubie’s , the world’s leading distributor and manufacturer of costumes and accessories, has signed on with m4e AG and Rainbow Srl to produce a new range of licensed fancy dress inspired by the hugely popular television show “Mia and me®”. The new dress-up range will include detailed “Mia” costumes for girls aged from 5-9 years, coming in at two different price points for the Classic and Deluxe versions.

“Mia and me translates perfectly to dress up, and should be a staple in any little girl’s fancy dress box” says Holly Oldham, Rubie’s Head of Licensing EMEA. “We are delighted to be working with m4e and Rainbow across EMEA and look forward to a long and prosperous partnership.”

The globally-licensed range will be released to coincide with the carnival season and is sure to be a popular and fun range for young fans of the TV show.

“Mia and me®” is a Lucky Punch GmbH production – a joint venture between m4e AG and Gerhard Hahn. The series was co-produced by Rainbow S.r.l. of Italy and Canada’s March Entertainment, as well as by the German ZDF Television Network. A sequel of the hit series is already in production and is due to be completed at the end of 2014/beginning of 2015.