Sunny Lee appointed as new Licensing Manager in Asian Pacific region

Studio 100 International, part of the leading global family entertainment company, Studio 100 Group, is delighted to announce the appointment of Sunny Lee as Licensing Manager in the Asian Pacific region. Reporting to Marie-Laure Marchand, International Licensing Director, Sunny will be responsible for handling consumer products as well as coordinating the marketing plans for all key local brands. Sunny will be based in Sydney at the Flying Bark Studios, acquired by Studio 100 Group in 2012, but will have responsibility for Australia, New Zealand, South East Asia and Korea.

Sunny will work on such iconic brands as Blinky Bill or Tashi in Australia/New Zealand and will also be in charge of developing the scope of Maya the Bee, Vic the Viking, Heidi brands in the region.

Sunny began working in the licensing industry for Cocaban Company Ltd managing key licenses such as Transformers III, The Simpsons and Disney (Japan) in Korea. Sunny subsequently joined Joon International Entertainment Company Ltd, a licensing agent in Korea, where she became familiar with Studio 100’s key brands, notably Maya the Bee.

Marie-Laure Marchand commented: “Sunny has worked with the licensing team at Studio 100 as an external partner and we are now delighted that she has joined our team permanently. Sunny has a wealth of experience in the Asian licensing industry and her double Korean Australian culture will certainly be a true asset for our team. We look forward to working together to generate additional awareness of the local brands throughout the Asian Pacific region.”