Panini’s second sticker collection for “Mia and me” m4e - March 2014

 
Panini is issuing a second edition of a “Mia and me®” sticker collection and intends to tie-in with the success of the first issue.

Hardly any other licensing property for young girls during the last few years has had such rapid and sustained success among the target group as “Mia and me®”. Panini has therefore decided to launch with “Mia and me® – The Unicorns of Centopia” a second sticker collection on 20th March 2014 onto the market. The collection’s content focuses on the unicorns of Centopia, whose characters are illustrated and described in the album. The collection ties in with the successful first edition from spring 2013 and is based on the animated TV series “Mia and me®”, whose second season is presently in production.

“The stories, all about the magical fantasy world of Centopia, are a slice of good fortune for Panini. The first collection far exceeded all our expectations, and we are therefore pleased to be able to offer our young collectors a second edition” says Stephanie Schlag, the marketing manager for Entertainment Sticker at Panini Publishing in Stuttgart.

The 32-page album (costs only €2.50) is decorated with a high-quality glitter-embossed cover and has spaces for a collection of 192 stickers. These stickers are specially coated and differ from traditional ones to some extent in their form: There are many round stickers, which complement the background scenes in the album. Each sticker pack (60 cents) contains five pictures, which can also be purchased in packs-of-ten (blisters for €5.50 each).

In order to do justice to the importance of the licensing subject, Panini is intensifying its investment in samplings, school cooperations, competitions and trade displays.

Panini believed in the success of “Mia and me®” quite early on. In August 2012 it began with DVDs, which since March 2013 have been accompanied by a fan magazine. These two media forms have also achieved optimum value: Last November, the German Music Industry Association acknowledged the success of the DVD series “Mia and me®” with German Kids Awards. Titles 1 to 3 were awarded platinum status for each having attained more than 50,000 copies sold. Gold was achieved by titles 4, 5 and 7 for each having sold more than 25,000 DVDs. The magazine was at the time the best newcomer in the last few years in the young girls sector, and meanwhile its sales are up to 100,000 copies per month.

“Mia and me®” is a Lucky Punch GmbH production – a joint venture between m4e AG and Gerhard Hahn. The series was co-produced by Rainbow S.r.l. of Italy and Canada’s March Entertainment, as well as by the German ZDF Television Network. A sequel of the hit series is already in production and is due to be completed at the end of 2014/beginning of 2015.