PUMA® Teams up with Warner Bros. Consumer Products for PUMA Tom and JerryWarner Bros. Consumer Products - March 2014 |
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Warner Bros. Consumer Products EMEA today announced a new licensing agreement with PUMA® that will see the sports company launch co-branded apparel, accessories and footwear collections for Tom and Jerry and for DC Comics’ Superman franchise, including Superman, Supergirl and Superbaby.
Under the terms of the long-term global deal, which excludes Superman for the U.S. and Canada and Tom and Jerry for Chile, PUMA will produce 4 co-branded collections that celebrate the natural synergies of entertainment and sport. Tom and Jerry products will span both children and adults capitalising upon the proud heritage and vast cross-generational appeal of the brand, whilst the Superman collections, developed in partnership with DC Entertainment, will focus on children aged 1-12 years.
Pilar Zulueta, Executive Vice President and General Manager, Warner Bros. Consumer Products EMEA, said, “Strength, courage, a commitment to high performance, resilience, sheer determination and a natural energy and exuberance are just some of the qualities that our iconic entertainment characters, Tom and Jerry and Superman, share with PUMA®. By joining forces, we will create on-trend, sports-inspired lifestyle products that will encourage consumers to join the chase, find the Super Hero within, or quite simply be the best that they can possibly be.”
Reinhard Dischner, General Manager Business Unit Fundamentals and Kids at PUMA, commented: “With Warner Bros. Consumer Products and their iconic assets Tom and Jerry and Superman, we have found a great partner who will support us to achieve our ambitious goals for our Kids' products in our Fundamentals category. The unique design language of the characters featured on high-quality PUMA garments is a dovetailed symbiosis and absolutely crucial for our target consumers. And the fact that Tom is a cat - just like our PUMA brand logo - is a nice coincidence.”
The first PUMA Tom and Jerry and PUMA Superman co-branded collections will launch for spring/summer 2015 and will be available from December 2014 through a vast retail distribution network that will include PUMA stores, PUMA ecommerce sites, department stores, hypermarkets, sports retailers and specialist footwear stores and independents.