WikiLeaks and Julian Assange leverage brand recognition

Olafur Sigurvinsson

The WikiLeaks™ brand has become an important and globally recognized symbol of people’s desire to express their beliefs on the topic of freedom of speech and transparency. The creation of a professional body around commercial licensing will not only facilitate more widespread use of the WikiLeaks™ trademark in related initiatives, but will also serve as an additional revenue stream to fund the important work conducted by the organization itself and thus help bring truth to the world.

“WikiLeaks and Julian Assange enjoy amazing worldwide recognition and possess all of the key attributes of major global brands,” said Olafur Sigurvinsson, WikiLicense CEO, “They represent a cause that a large proportion of people are passionate about, have strong momentum and speak to a growing consumer demographic that is emerging from a tide swell of changing opinion across the world. As we've seen with the exposures of mass surveillance in 2013 by Edward Snowden, the importance of WikiLeaks is going to become increasingly more relevant. We have already received expressions of interest from a number of companies with consumer products and services that align with our brand values, and I expect the first of these to start appearing soon.”