Bulldog’s Wild About New Design Brand

Bulldog Licensing has added to its portfolio of leading brands with It’s a Wild Life – a new design property that has all the hallmarks of a licensing success story.

Created by leading graphic design agency Form Advertising, It’s a Wild Life brings together fashion, style and humour through a stunning blend of design and photography. The brand combines wildlife with uniquely human characteristics and accessories, all topped with clever and funny captions. The result is a truly unique property that is perfectly placed to take advantage of the growing presence of design brands across the high street.

Initially targeting the youth fashion, stationery, wall art and accessories markets, It’s a Wild Life will roll out across European and US retail from Q4 2014 and will build to a major presence through 2015.

“As soon as we saw It’s a Wild Life we thought it looked like a winner – the design work is first class and the application of the property is clear to see across multiple product categories,” says Bulldog MD Rob Corney. “Everyone who sees it loves it and the potential is incredibly strong.”