Turkish licensing agent Sinerji brokered deal with BALO

Studio 100 International, part of the leading global family entertainment company Studio 100 Group, today announces that it will launch three exclusive ‘Maya the Bee’ branded children’s play areas in leading Turkish shopping centres. The agreement, brokered by Studio 100’s Turkish licensing agent, Sinerji, will see BALO design and produce the three play areas which will range from 200m² to 2000m² and include a beautifully themed ‘Maya the Bee’ branded playroom. This groundbreaking agreement will provide the popular global children’s brand with enviable exposure to Turkish fans in high footfall destinations.

Visitors to the play areas can expect live entertainment plus meet and greets from the highly popular children’s character. In addition, ‘Maya the Bee’ product will be offered to the public within the themed area. Branded vending machines will be placed in the play areas alongside licensed plush and other premium branded items. Maya branded food and beverages will also be available so that children can embrace the whole experience of being with their favourite character.

The first Maya branded play area is scheduled to open in Forum Istanbul, the biggest shopping and leisure centre in Europe, in 2014. The 175,000 square metre complex sites 280 local and international brands and is renowned for offering customer services and year round consumer events. It is expected to draw 20 million visitors annually. Introducing the first play area within Forum provides major exposure and brand credibility for Maya in Turkey.

Marie-Laure Marchand, International Licensing Director at Studio 100, comments, “We are extremely proud of this exciting partnership. This ambitious project will take ‘Maya the Bee’ to the next level in terms of promotion, retail presence and brand exposure in Turkey.”

This is the first licensing venture into play areas for Studio 100 and the company plans to announce further licensing agreements in this territory throughout 2014.