Dracco showcases Filly and Zombie Zity at BLE

Dracco - September 2013

Where do cute Fillys and goofy Zombies gather together? In booth B025 at BLE, of course! Filly and Zombie Zity, two extremely strong brands, will be featured at BLE by toy and entertainment company, Dracco.

Not a horse… it’s a Filly

Filly is a proven international lifestyle brand with 40+ licensees and continued strong sales of the core collectible figurine line. The brand’s impact will expand with the creation of a new animated TV series, Filly Funtasia set to debut in 2014. The 26 x 30’ CGI series features all the popular Filly characters who come together for the first time at the School of Magic. Set in the new kingdom of Funtasia, it is a fantastic world full of magic and fantasy. While at the Academy, the Fillys learn to perfect their magic, overcome challenges and have loads of fun while going through their teenage years.

Funtasia is the latest step in the successful march of the Filly brand across multiple platforms around the world. Filly has sold more than 66 million figurines to date with master toy partner Simba Dickie Group and is the #1 Selling Toy (2013 NPD) in Germany. Along with strategic partners Universal Trends and Blue Ocean Entertainment, Filly has seized the market by storm.

Filly figures have a unique outlook and design, matched with colorful flocking, beautiful accessories and Swarovski Elements crystals. Filly has grown into a worldwide licensing phenomenon with over 40 top licensed partners across a range of platforms, from toys to apparel and audio products. Filly magazine has consistently been the top selling magazine for girls in Germany, with over 8 million issues sold since 2009. An international magazine program is expanding each month. Heavy GRP TVC campaigns and marketing plans strengthen Filly introductions. An integrated, interactive website and two apps engage consumers with the immersive Filly brand experience.

Filly is uniquely positioned to continue its growth by finding new consumers, categories and outlets for many years to come.

Welcome to Zombie Zity

Zombie Zity is a whacky city inhabited by wobble-headed zombies! Dracco has reimagined the popular zombie theme, creating a kid-friendly brand suitable for boys and girls of all ages.

Launching in fall 2013 with support from master toy licensee, Simba Dickie Group, the Zombie Zity brand is positioned for monstrous growth. The Zombie Zity launch has gained strong support in multiple markets world wide based on the overall strength of the broad product line, as well as long-term brand developments. The brand is perfectly suited for new licensing opportunities and many licenses are already confirmed and in planning, including publishing, lifestyle and apparel.

The interest in Zombie Zity has been so great that a broad range of products will be on shelf at launch. Bouncerz are micro bouncing zombies with 48 to collect, and Swobblerz figures have interchangeable wobble heads and zombie body parts. There are 12 Swobblerz characters in the first series and each comes with an exclusive zombie card and activation code for online games. A collector card program features over 70 characters, sticker cards, a brain “code card” and even a scratch and smell card. The brand is rounded out by play sets with action-loaded game play. Zombie Zity has a rich universe of characters, storyline and digital experience on ZombieZity.com which is integral to brand expression.

A strong marketing plan, including heavy GRP TVC, an interactive game app and a bi-monthly magazine will help the whacky wobbling zombies of Zombie Zity take over towns and toy stores all over the world in 2013.

For more information on Dracco licensing, contact license@dracco.com +34 (93)3685728