Dracco showcases three key brands at Licensing Expo in Las Vegas

Filly has seen incredible success across all formats and properties as the #1 Selling Toy (2011 NPD) and the #2 Selling Toy (2012 NPD) in Germany. Dracco has announced the creation of Filly – Funtasia, an animated series set to debut in 2014. The 26 x 30’ CGI animated series represents the next evolution of the Filly brand. The show draws on the rich history and diversity of the brand celebrating the best of all the Filly series.

Filly has sold more than 60 million figurines to date with master toy partner Simba Dickie Group. Along with strategic partners Universal Trends and Blue Ocean Entertainment, Filly has seized the market by storm. The Filly brand is managed by Dracco to expand the breadth and detail of the fantasy universe, bringing this rich narrative and wide range of characters to its many different product categories. Filly figures have a unique outlook and design, matched with colorful flocking, beautiful accessories and Swarovski Elements crystals. Filly Elves Tree Palace was awarded 2012 “Toy of the Year” by idee + spiel.

Filly has grown into a worldwide licensing phenomenon with over 40 top licensed partners across a range of platforms, from toys to apparel and audio products. Sony Music has sold over 750,000 Filly Storytelling CDs since 2011, and over 1,000,000 pairs of Filly shoes have been sold. The Filly magazine is incredibly popular, ranking as the #1 magazine for girls in Germany - Q4/’12, in addition to being the #1 selling kids’ magazine in the single sales press channel. A remarkable 8,500,000 magazines have been sold since December 2009. Filly is marketed heavily through unique retail promotions, integrated marketing programs and TV advertising in all markets, including a 4000+ GRP campaign in Germany. An integrated, interactive website and two apps engage consumers in the immersive Filly brand experience.

Filly is uniquely positioned to continue its growth by finding new consumers, categories and outlets for many years to come.

Predasaurs fuse fact and fantasy by combining the DNA of the three dinosaur periods to create monstrous, battle-hungry creatures. This winning property for boys age 5-10 combines the evergreen theme of dinosaurs with an exciting new twist – the mightiest and most powerful creatures that ever existed are transformed into a ferocious new breed of prehistoric warriors! Thanks to brand partners and significant marketing support from both TV commercials, publishing and an interactive website, Predasaurs has enjoyed strong sales, with over 7.5 million figurines sold in 3 years.

Each series of Predasaurs contains features unique to the brand, including original designs, glow-in-the-dark teeth and “power stones” embedded in interchangeable weapons. The latest series of Predasaurs, Aqua Attack, adds additional glow-in-the-dark armor plates and translucent body elements, for a total of 80 unique Predasaurs to collect across 3 series.

With deep content and a unique outlook, the successful Predasaurs brand is perfectly positioned to attack the market with new products and licensed partners.

Zombie Zity, launching worldwide in 2013, is a whacky city inhabited by wobble-headed zombies! Dracco has reimagined a popular zombie theme, creating a kid-friendly brand suitable for boys and girls of all ages.

The interest in Zombie Zity has been so great that a broad range of products will be on shelf at launch. There are 48 mini zombies: bouncing, collectible micro figurines; 12 “Swobblerz”: figures with interchangeable heads and zombie body parts – sold in a larger format, each with an exclusive zombie card and activation code for online games. A collector card program features over 70 characters, sticker cards and a brain “code card”. The brand is rounded out by play sets with action-loaded game play. Zombie Zity has a rich universe of characters, storyline and digital experience on ZombieZity.com which is integral to brand expression.

The Zombie Zity brand is positioned for monstrous growth and is perfectly suited for new licensing opportunities. A strong marketing plan, including heavy GRP TVC, an interactive game app and a bi-monthly magazine will help the whacky wobbling zombies of Zombie Zity take over towns and toy stores all over the world in 2013.