Studio 100, the leading global family entertainment company, has appointed UK lifestyle and entertainment agency mi-commsPR as its global PR agency, briefed to handle all its international corporate communications, and PR around core licensing properties Maya the Bee, Vic the Viking and Heidi.
Commencing March 2013, mi-commsPR has been briefed to deliver an international licensing trade PR programme, support the implementation of global processes and toolkits for all of Studio 100’s active markets, and drive consumer PR in emerging markets for the company such as Poland, Czech Republic and the Nordics.

Sandra Vauthier-Cellier, Chief Brand Officer at Studio 100, said: “We welcome the mi-commsPR team to the Studio 100 fold at a time of great growth and opportunity. Our dynamic business divisions are expanding, breaking new ground in developing exceptional content – from 3D animation to consumer product lines and theme park experiences. PR is an essential part of the marketing mix for us to spread international awareness about the breadth and the quality of what we do. We can’t wait to get started as there are exciting plans in the pipeline for Maya, Vic and Heidi.”

Kirsty Barr, Managing Director at mi-commsPR, comments: “We’re delighted to work alongside Sandra and her team to help drive the Studio 100 communications agenda as the company moves into an exciting phase of expansion. Using our global knowledge and expertise in the corporate, broadcast, licensing and family sectors, we look forward to delivering impactful campaigns which build the brand for success.”