It has been several years since the first Gelini Gummy Bear came into this world. Cuddly bodies and a cheeky face, these attributes have been unmistakable from the very beginning. Friends of his creator Jörg Zahradnicek were utterly charmed, so he couldn’t stop at his first Gummy Bear.
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Step by step he designed a whole family – today they are known as Gelini . The actual brand was developed in 1998. Zickzak – called Zick – was the first. Everything started with him. Today there are thirteen individual Gelini Bears. Each of them is easily distinguishable by their own colour and their equally distinctive character. Individual character traits decide on their look, their passions, and their moods. Each of them is unique and - what’s more important - each of them is allowed to be different! However, they all have one thing in common: They cause utter chaos whenever and wherever they go and put a smile on everyone’s face. They teach us the joy at the small things in life! Their fascination of apparently small things in everyday life is highly contagious: the fresh scent of flowers, the patter of rain, the chirruping of birds… With their positive attitude the little bears appeal to people and touch them deeply. Their laughter as contagious as it is inspiring. |
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There is more to the little Gelini Bears than meets the eyes. They are no nameless gummy bears, but full-fledged individuals with loveable faults and congenial unmistakable character traits. Whoever has come to understand that, will discover and distinguish the bears wherever they are. Thanks to their outstanding and partly more than human strengths and weaknesses, every one of us readily identifies with one of them and easily finds their matching Gelini. Thanks to advanced drawing techniques the characters are realistically integrated into different photographs. So every motif is tailor-made for its intended purpose.
As of 1 April 2013 KIDDINX Media and Jörg Zahradnicek start a co-operation on the marketing and the intensification of licensing activities across Europe, Eastern Europe, and Asia within the next five years. “Jörg and I have known each other for quite some time and I have come to love the Gelini years ago. All the more I am happy to add this really wonderful property to our portfolio”, said Thomas Puchert, Sales Director Licensing, KIDDINX Media GmbH. Jörg Zahradnicek: “It seems as if the two of us are made for each other. We now form a team that is bound to develop wonderful products together.” |
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Most people will know the bears from the popular puzzles published by Ravensburger . Selling figures of more than 2 million products speak for themselves. And, of course, Gelini , feature a profile on facebook. The Gelini following hardly falls into a certain age category. They include children, teenagers, as well as young and not-so-young adults.
K&L Wall Art is the first new licensee and exclusively added the Gelini to their product portfolio. In May licensed wall tattoos, canvas pictures, trims and much more will hit the German market. |
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Also the Booboo Dolls (Sorgenfressern) have interesting news to announce. Axel Kaldenhoven, managing director Schmidt Spiele : “The overwhelming sales figures for plush Booboo Dolls are really great news. The NPD Survey 2012 did not list our Booboo Dolls among licensed soft toys. However, if you compare sales figures, the Booboo Dolls follow hard on the heels of last year’s number one licensed soft toy. And we are definitely heading for number one this year!” To achieve this aim, they support sales by launching an attention-getting advertising campaign online and on TV. The online campaign focuses on major websites, while TV spots air on Super RTL and Nickelodeon.
Holger Küchler, managing director KIDDINX Media , is happy to announce: “The new Booboo Dolls style guide is out now to inspire wonderful new licensed products. Funny and unusual designs help your partners to creatively realize our easy-to-understand product concept.” More information and exciting downloads to Booboo Dolls are available at www.sorgenfresser.de. In addition to the German and English websites, dedicated content in other languages is already in the pipeline for 2013 (sorgenfresser.com and sorgenfresser.fr). Of course, the cheeky friends also have their own fan destination on facebook – and have made app. 2500 friends within the first two months. |
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There are now videos and audio plays to the popular children’s heroes Benjamin Blümchen and Bibi Blocksberg available for the learning tablet Storio 2. Videos can be loaded onto the Storio 2 via VTech Download Manager and thus provide mobile entertainment for long car trips, bus rides, or rail journeys. Little fans can easily discover the world of animals with Benjamin Blümchen , train hexes and spells with Bibi Blocksberg , or listen to funny stories on the cheeky witch and the loveable elephant. The VTech Download Manager also provides a selection of audio play episodes by KIDDINX . Children join the little witch Bibi Blocksberg on her broomstick “Mashed Potatoes” and fly to the realm of dreams. Benjamin Blümchen and his friend Otto offer exciting zoo adventures.
The latest audio play production by KIDDINX Studios guarantees eight exciting but soothing bedtime stories for Easter holidays: "Schöner träumen mit Benjamin" (Pleasant Dreams with Benjamin). On CD, MC or as mp3 characters and voice-actors known from the audio plays and TV series tell different stories for young fans aged 2+, e.g. "Das allerschönste Osterei" (The Most Beautiful Easter Egg) and "Ostermorgen!" (Easter Morning!). |
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With more than 8000 copies sold on different online platforms the personalised Bibi Blocksberg book by Oetinger has achieved a tremendous success within the first two months. Now the publisher will go one better and soon provide personalised Benjamin Blümchen books on framily.de. Shoulder to shoulder with their hero and friend Benjamin little fans may experience exciting stories and adventures in Neustadt and at the zoo.
What is most important for Easter holidays: sweets and treats! The medium-sized, family-owned company Rübezahl Schokoladen in Dettingen/Teck near Stuttgart, Germany, added Bibi Blocksberg , Bibi & Tina, and Benjamin Blümchen to their broad product range. As of now they offer soft fruity sugar-coated candies, sugar-coated or chocolate-covered peanuts and licensed Advent Calendars. Last but not least, little fans may soon snuggle up to Bibi & Tina when they go to sleep. KIDDINX Media and Global Labels have just signed a licensing agreement on the production of licensed Bibi & Tina bed linen. | |
