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Turner CN Enterprises is preparing to exhibit its full line-up of brands at Russia’s most prestigious licensing event of the year, Licensing Forum. Taking place at Moscow’s Crocus Expo International Exhibition Centre on March 13-15, Turner’s portfolio will be led by Ben 10, LazyTown and Adventure Time.
Exhibiting from Stand J62 (Pavilion 2, Hall 10) alongside agent ELC, Turner will be seeking partners that recognize the commercial opportunities and future development of its leading boys’ action brand, Ben 10. Performing exceptionally well in Russia, Ukraine and Kazakhstan with toys sales increasing year-upon-year, Ben 10 has been airing on TNT since October 2011 which has led to the brand securing new partners covering major product categories. |
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Turner will be actively looking to appoint partners for its leading preschool brand, LazyTown – which made its broadcast debut on the #1 kids FTA channel in Russia, Karusel, in January 2013. Already achieving excellent ratings, LazyTown is being represented by local agent Megalicense who, from Stand K46 at the show, will present the huge opportunities for the growing franchise.
Another key priority for the Russian market is comedy super brand, Adventure Time, represented by ELC, for which Turner is looking to sign a toy distributor for Russia, Ukraine and Kazakhstan. |
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Agne Zurkeviciute, Territory Manager – Russia & CIS, Turner CN Enterprises comments, “We were really impressed by Licensing Forum last year; there was tremendous attendance and interest in our brands which reflects the growing trend for licensed products in this market. The show offers us an invaluable forum to meet with licensees and present new business opportunities and we’re keen to maximise new partnerships for our burgeoning brands.”
To book an appointment with a Turner representative, or enquire about any of the company’s properties at the show, please contact Agne Zurkeviciute on +44 20 7693 0782 or email Agne.Zurkeviciute@turner.com. | |
