Giochi Preziosi to roll out Disney’s Doc McStuffins Toy Range in Europe Giochi Preziosi - Januar 2013

 

This summer, the Giochi Preziosi Group will launch in Europe an exciting new toy range following the phenomenal hit series Doc McStuffins on Disney Junior. The toy range includes; dolls, plush, role-play and play sets developed by Just Play. The range, which will see products come to market as early as Easter 2013 in some markets, will also see The Group develop and manufacture its own Doc McStuffins toys as well as distributing the Just Play line.

The phenomenal launch of the Doc McStuffins TV series in the UK saw over 3.5 million viewers tune in during the first 8 weeks. This newest animation series for preschoolers is now the number one show on Disney Junior in the UK and, with a second season green-lit, demand is soaring for this inspirational toy range which Giochi Preziosi will launch in Europe. This demand is further evident following sales figures in the US where the toy line is already available and also after the limited pre-Christmas launch in the UK’s Disney Stores which saw the toy line break records becoming the fastest selling new property line in the store’s history.

The series, which models good health, hygiene, compassion, and nurturing for young children, follows a little Africa-American girl named Doc who can talk to the toy world, and help make them better. When Dottie (DOC) McStuffins puts on her stethoscope, something magical happens: toys, dolls and stuffed animals come to life and with a little help from her stuffed animal friends, Stuffy, Hallie, Lambie and Chilly, help them to feel better again!