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German toy manufacturer Simba Toys will bring plush and water toys as well as outdoor toys onto the market. The Spielkartenfabrik Altenburg (ASS Altenburger) is presently developing card games suited to the series, while Blue Ocean Toys will thrill fans of “Mia and me” with an innovative and creative paper toy called Papereenz. United Labels contributes to this rapidly growing licensing programme with tableware, cutlery, gift articles and watches.
As a consequence, at the upcoming toy fair in Nuremberg, “Mia and me” will be ideally represented. Along with the above-named firms, eight further licensees will be presenting their “Mia and me” products there, among others: Schmidt Spiele, Ravensburger and Clementoni. Some of these products have already become commercially successful since the end of 2012, but the majority of these products will however be brought onto the market during the next few months. |