On 12 November 2012 LIMA Germany organized their sixth Licensing Market at the Hotel Bayerischer Hof in Munich, Germany. Well over 1000 visitors flocked to the established licensing market to see about 400 licensed properties, brands and products. Again the event brought the entire value creation chain of licensing together under one roof.

The list of new exhibitors included Mattel, RTL Interactive, Global Sports and many more. In addition to the introduction of new products and concepts many companies like Studio 100 Media seized the opportunity to exclusively present high class properties on the big screen of the Cinema Lounge in its second year. Major retail partners roamed the show floor as well – toy associations, top retail chains like Toys ‘R‘ Us, Real, Rewe, Müller, and stores like Ernsting‘s Family, Norma, or Tedi.

Once more, the traditional LIMA Dinner Party and the LIMA Award Ceremony were the glittering highlight of a wonderful day. Two properties received the Overall Best License of the Year Award: «Star Wars» and «Monster High» (Mattel). And even two winners carried off the Licensor/Agency of the Year Award: g.l.a.m. and Kierdorf & Partner. Retailer of the Year is 2012 Toys’R’Us. The Licensee of the Year Award went to Egmont Ehapa. «Skylanders Collectible Figures» by Activision won in the category Licensed Product of the Year. The title Promotion of the Year was bestowed on Rewe and the «DFB Football Collector Cards». And – last but not least – the German Football League (Fußball Bundesliga, DFL) was presented with the coveted Brand/VIP/Sport Brand of the Year Award.