Successful launch of the "Hello Kitty - Elvis" co-brand

Celebrities Entertainment - September 2012

 

 
For the past two years, Celebrities Entertainment has successfully been marketing licensing rights on behalf of Elvis Enterprises in Europe. They have been able to win high class partners like H&M, Benetton, WMF and Triumph Motorcycles. Due to the sensational success of the Elvis brand Celebrities Entertainment has developed a new co-brand in combination with Sanrio’s Hello Kitty.

First national and pan-European licensees are already on board – including Benetton, Leomil, Contrast, Pigna, Paxos, Accademy, Sun City, Pandora, and Worldcart. "Hello Kitty-Elvis" is officially introduced at the upcoming Brand Licensing Europe in London and the Licensing Market, Bayerischer Hof, on 12 November 2012.

Celebrities Entertainement is always happy to assist interested licensees. The agency is still looking for partners across categories like stationery/back-to-school in Benelux or Spain and textiles or home décor for G/A/S or Europe as well as categories like consumer electrics, mobile accessories or personal care.

The Celebrities Entertainment team is happy to meet existing and new partners in London and Munich and looking forward to interesting discussions of future licensing opportunities.