„Publishing meets merchandising“ seminar at the Frankfurt Book Fair

Particularly favourable for readers of the BRANDORA newsletter: In the intensive training seminar, The best of both worlds – Publishing meets merchandising rights professionals from the publishing and rights sectors learn how to do business together successfully.

Emma Cairns-Smith (Egmont), Olivier d’Agay (Saint Exupéry-d’Agay Estate) among others will present international success stories and explain the do’s and don’ts of the merchandising business. Dr. Ursula Feindor-Schmidt, attorney specialized in copyright, trademark and licensing law, shows what you should keep in mind when drawing up a contract.

Publishing meets merchandising will take place on 12 October 2012, from 2.30 to 5.30 pm in the Entente Room, Hall 4.C, at the Frankfurt Book Fair. Register today! Use the discount code ML12_Partner_Litag and get a 20 per cent discount on the ticket.

Contact: Irina Kessler, Frankfurt Book Fair, t +49 (0) 69 2102-175, f +49 (0) 69 2102-46175, email: programme@book-fair.com