A day devoted to Licensing at the Frankfurt Book Fair

Comprehensive programme on Merchandising and Licensing on the Friday of the Book Fair (12 October 2012)

In order to grow the trade between licensers and licensees and help the industry continue to network, Friday at the Frankfurt Book Fair (10 – 14 October 2012) will be devoted to Licensing. With a half-day seminar, a tour, and a Happy Hour, the Licensing Day boasts a range of events, which can each be booked or visited individually. (Some require a registration and fee.) The programme provides access to industry knowledge and new business contacts for anyone involved in the merchandising and licensing business – beginners and experts.

Overview of the programme for the Licensing Day on 12 October 2012

Frankfurt StoryDrive Conference: Session “Crossmedia Brand Building: Star Wars”
11:00 a.m. - 11:45 a.m., Hall 4.0 Foyer, Room Europa
Carol Roeder of Lucasfilm Ltd. and Marlies Rasl of TLC The Licensing Company will reveal how a rudimentary film script was transformed into the most successful media franchise of all time. www.book-fair.com/storydrive,
Price for 3-session conference ticket: € 208.25

Book Fair Licensing & Merchandising Tour
12:45 p.m. - 2:15 p.m., Meeting point: StoryDrive Info Desk, Media & Entertainment Area, Hall 4.0 Foyer
This trade and press tour will make stops at companies like Nickelodeon, Coppenrath Verlag, Oetinger Media, which successfully license book themes and sell brand licenses into the book industry.
Free event. Please e-mail vogel@book-fair.com to register

Seminar: The best of both worlds: Publishing meets merchandising
2:30 p.m. - 5:30 p.m., Hall 4.C, Room Entente
This three-hour session offers extensive practical knowledge – using selected examples, including the international book classic “Le Petit Prince” and the mobile game “Angry Birds”, which has found success throughout the world. With: Oliver d’Agay:Saint Exupéry - d’Agay Estate, Emma Cairns Smith: Egmont UK (tbc), Paul Lin Chen: Rovio Entertainment Ltd., Dr. Ursula Feindor-Schmidt: Lausen Rechtsanwälte, Kelvyn Gardner: Licensing Industry Merchandisers’ Association (LIMA).
www.book-fair.com/licensing, Price: € 297.50

Licensing Happy Hour
6:00 p.m. - 7:00 p.m., StoryDrive Lounge, Hall 4.0 Foyer
THE networking event at the Frankfurt Book Fair for anyone involved in the merchandising and licensing business from publishing houses, licensing agencies and media companies.
Free event. Please e-mail vogel@book-fair.com to register.

Registration
There is no all-inclusive ticket available. Licensing Tour and Happy Hour are free of charge (please register via email vogel@book-fair.com). Tickets are required for the seminar and the conference which can be purchased at www.book-fair.com/licensing and on-site.

Kontakt / Contact
Caroline Vogel, Frankfurter Buchmesse, Tel.: +49 (0) 69 2102-164, vogel@book-fair.com, www.book-fair.com/licensing

The Frankfurt Book Fair is the biggest book and media fair in the world – with around 7,400 exhibitors from over 100 countries. It also organises the participation of German publishers at around 20 international book fairs. It maintains the most visited website worldwide for the publishing industry at www.book-fair.com and its directory of decision-makers in the book and media industries features around 30,000 contacts. Frankfurt SPARKS, the Frankfurt Book Fair's digital initiative, unites the industry's digital products and projects under one roof, with the aim of bringing together content and technology. The Frankfurt Academy – the new conference brand of the Frankfurt Book Fair in cooperation with the German Publishers & Booksellers Association – organises international conferences and trade events all year long. The Frankfurt Book Fair is a subsidiary of the German Publishers & Booksellers Association.