FME Partners with Build-A-Bear Workshop for Rebecca Bonbon

Fremantle Licensing - August 2012

 
Rebecca Bonbon Making A Special Appearance At Build-A-Bear Workshop
FME Partners With Retailer In Multi-territory Deal

 

FremantleMedia Enterprises (FME) is working with Build-A-Bear Workshop® to bring the super cute French bulldog Rebecca Bonbon to stores throughout the United States, Canada and the United Kingdom.

The Build-A-Bear Workshop make-your-own Rebecca Bonbon® is now available in stores and online at buildabear.com® while quantities last. The relationship is an ideal fit, allowing fans of Rebecca Bonbon - a renowned fashionista - to create their very own plush furry friend and dress her in a variety of apparel and accessories including her favorite pink and black leopard-print dress and black patent bow heels (sold separately).

Rebecca Bonbon is the hugely popular Japanese character created by designer Yuko Shimizu. The adorable French bulldog and fashionista from Paris currently resides in a posh NYC apartment overlooking Central Park. She lives a charmed life, with her days spent showcasing her chic outfits while walking through the park, shopping, and picnicking with friends. She loves all things sweet, especially bonbons, which is how she came to be affectionately known as Rebecca Bonbon.

FME has exclusively represented Rebecca Bonbon globally (excluding Japan and Korea) on behalf of Crown Creative since 2008. Across the globe, Rebecca Bonbon now appears on a multitude of branded products such as apparel, jewelry, bags, stationery, cosmetics, bedding, blankets, credit card holders, mobile covers, home decorations and accessories.