|
|
The packed three-hour session will see experts from both publishing and licensing explain how to build books into successful brands and vice versa. It will cover the type of topics and characters that are suited to a licensing programme, how to find the right business partner, what to bear in mind when drawing up a contract and what licensing agencies can offer. The session will be of particular interest to rights and licensing managers from publishing houses and international licensing agencies. Experts at the session include Olivier d’Agay, Director of the Saint Exupéry - d’Agay Estate (which looks after rights for The Little Prince), Dr. Ursula Feindor-Schmidt, lawyer for copyright and media law and Paul Chen, General Manager, Rovio Entertainment Ltd. China (creator of Angry Birds). The session forms part of the Frankfurt Book Fair’s academy programme which offers a range of conferences, workshops, training and professional opportunities. Other licensing-related initiatives organised by the Fair include a cross-media trading centre, training sessions on rights management and a rights directors meeting which will be focusing on the Chinese market. Kelvyn Gardner, Managing Director of LIMA UK, comments: “The opportunities for publishers to increase income via licensing their characters to non-book manufacturers are huge and conversely the publishing industry represents a goldmine to licensees. Our latest research shows that publishing is the fifth largest sector of licensing. We’ve seen some stand-out international successes in the publishing field, whether it’s the licensing programme for Fifty Shades of Grey or children’s content such as Harry Potter, The Gruffalo or The Very Hungry Caterpillar.” Tickets for the event are now available through the Frankfurt Book Fair’s website which is on: www.buchmesse.de |