ITV STUDIOS Global Entertainment brings excitement, adventure, games and cooking to the 2012 Licensing Expo with Thunderbirds, Hell’s Kitchen and Cut The Rope!

ITV STUDIOS Global Entertainment (ITVS GE) is bringing an impressive portfolio of popular properties including Hell’s Kitchen, Thunderbirds and Cut The Rope to meeting rooms 7628 and 7629, at this year’s Licensing International Expo.

With its tenth season premiering June 4 on FOX and two more seasons in production, Hell’s Kitchen boasts a regular audience of over six million viewers per episode and some of the highest ratings of any summer series among adults aged 18 to 49.

ITVS GE is working with Firefly Brand Management to launch a new licensing program, which was kicked off by signing two deals with T-Line Design and White Coffee. T-Line Design will be producing a line of HK t-shirts that celebrate the show’s funny and ferocious catchphrases. Nine different t-shirt designs will be available to consumers Summer 2012. White Coffee will produce a line of HK coffee, tea and hot chocolate with the first four coffee flavors available to consumers Fall 2012. Firefly is continuing to extend the Hell’s Kitchen licensing program into numerous other categories including housewares, food, beverages, games and publishing.

Gerry Anderson’s much-loved 1960’s SuperMarionation TV show Thunderbirds still enjoys enormous consumer awareness and a strong fan base nearly 50 years after the classic adventure series hit TV screens. After an enthusiastic response in the UK, ITV GE is launching a Thunderbirds licensing program in US, Japan and Australia. ITVS GE expanded Thunderbirds’ retro futuristic image by signing CaféPress, an on demand apparel licensee, to produce Thunderbirds branded apparel. ITVS GE will also be expanding the brand to include clothing, accessories, games, gifts, and stationery. Thunderbirds will be leading the charge for a group of iconic Gerry Anderson properties at Licensing International Expo, including Stingray, Joe 90 and Captain Scarlet.

ITV STUDIOS Global Entertainment has been appointed as licensing agent across all countries in the European Union for ZeptoLab’s massively successful game Cut The Rope. Soon after its release for iOS in October 2010, Cut The Rope® became the fastest-selling game ever in the Apple app store. Android and other platforms followed, along with a sequel: Cut The Rope: ExperimentsTM. To date, Cut The Rope can boast over 100 million players, with no sign of slowing down. Now this colourful and fun world of diverse graphics, slogans, characters and symbols is coming to the European licensing arena. The first phase of the licensing campaign will target the games’ core fans ranging in age from 8-24 and will focus on apparel, gifting, publishing and mobile and games accessories. A comprehensive marketing and PR campaign is also planned across digital, visual and print media.