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The MTV fashion range forms part of Uniqlo’s 10th anniversary celebration since its first branded t-shirt collaboration and is being sold in stores nationwide in its home country Japan – including key flagships in Tokyo, as well as online – plus in stores throughout East Asia including China, South Korea, Hong Kong, Singapore, Taiwan, Malaysia, the Philippines and Thailand. It will also be available in France, Russia, the UK and the US with launch dates to be confirmed.
The multi-territory deal is supported by a TV commercial across South Asia that kicked off the partnership in Japan on 12th March. It continues to roll out across additional markets including Hong Kong, Singapore and Thailand during the spring.
Uniqlo is part of the Fast Retailing Group and operates approximately 1,000 stores globally. |
