Victoria Justice launches VicTORious consumer products in the UK

Nickelodeon Consumer Products - February 2012
 
 

Scores of super-fans were out in force last week when teen celebrity Victoria Justice, who stars in Nickelodeon’s live action musical series Victorious, came to the UK to launch a range of Victorious consumer products.

 

More than 500 screaming fans turned up to see the star launch the Victorious fashion collection for George at Asda and George.com as it debuted at the retailer’s Asda Living store at the Lakeside shopping centre. This was the first step in a three-year direct to retail deal.

The fashion launch coincides with the release of the Sony Music/Nickelodeon Victorious cast album Victorious: Music From The Hit TV Show. At an exclusive HMV signing in London’s Oxford Street, more than 400 fans from as far away as France and Ireland queued all day to get the young star’s autograph.

Paramount Home Entertainment has just released the Victorious Series One, Volume One DVD, and Namco Bandai Games Europe has produced two video games under its D3Publisher label – Victorious: Hollywood Arts Debut on Nintendo DS and Victorious: Time to Shine on Kinect for Xbox 360.