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HIT Entertainment, one of the world’s leading children’s entertainment producers and rights owners, has today announced the appointment of CPLG as the exclusive licensing agent in Germany for top pre-school brand, Fireman Sam™.
CPLG will work closely with HIT Entertainment to promote licensing opportunities across all categories in Germany with the aim of replicating the huge, award winning success the brand has enjoyed in the UK where it is now the number 2 pre-school boys brand.
“We’re delighted to have extended our relationship with CPLG to include Fireman Sam in Germany” said Jon Owen, Senior Vice President, HIT Brands Global. “We are confident this new partnership will generate some fantastic new licensing opportunities, enabling the brand to enjoy the same success in Germany as it has in other key territories.” |
Joachim Knödler, Managing Director of CPLG Germany, said “CPLG Germany is very excited to have been appointed as the new agent for Fireman Sam. We see great potential for the brand in the German pre-school segment and the ability to develop a sustainable long term licensing and retail programme”.
The Fireman Sam TV programme airs twice daily on KiKa and is already extremely popular with children in Germany, as are the Sam DVDs.
Young fans can now also look forward to new toy lines, featuring figures, playsets and vehicles, all distributed by Tomy during 2012. |
