4sight Establishes Polish Presence For Chicaloca

4sight licensing solutions - December 2011

4sight licensing solutions has announced details of a new agreement with top Polish licensee St. Majewski that will see a huge range of fantastic Chicaloca products launched onto the Polish market.

Chicaloca represents the independent, fun-loving, confident and trendy attitude and lifestyle of modern teen and tween girls and the new range features a variety of stationery and back to school items that are designed with teen/tween girls in mind. These include pens, pencils, exercise books, bags and folders and will be available in a wide range of outlets, including department stores, gift stores and mass retailers.

St Majewski joins a strong Chicaloca licensing programme – 4sight represents the brand across Europe, excluding Italy and has signed BLGS Hometextile for a range of beach towels and flip-flops, which will launch in 2012 across Spain and Italy, and ARGUS Spol for a wide variety of gifting and back to school items for the Czech and Slovakian markets. In the UK, toiletries, cosmetics and gifting lines from various licensees have recently launched across all BHS stores, whilst Chicaloca is also available in digital format through a multi-format game from Saicon Ltd.

“These new products are perfect for Chicaloca’s target market of teen/tween girls and we’re confident they will perform very well at retail,” said Sandra Vauthier-Cellier, Managing Director of 4sight licensing solutions and 4Kids Entertainment International. “This adds to a strong European presence for Chicaloca that stretches across the continent.”