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4sight licensing solutions, part of 4Kids Entertainment International, is the licensing agent for the Kennel Club and Crufts, and has announced details of a new agreement that will see Creatively Different Ltd launch a stunning new range of Kennel Club-branded home furnishing products.
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The Kennel Club is the largest organisation in the UK that is specifically dedicated to the health and welfare of dogs, with a broad remit to protect and promote their general wellbeing. At its heart are programmes and investments in education and health initiatives to ensure that dogs are healthy, happy and long-lived. The Kennel Club also organises and hosts Crufts, which is attended by dog lovers from the UK and overseas who come together to experience the competitions and events that celebrate the diverse role dogs play in society. This year’s 120th anniversary show in March proved hugely popular – with 138,000 people attending the event and TV audiences up almost 50% on the previous year.
Creatively Different produces high-quality blinds and home furnishing products that feature a range of beautiful designs. The new Kennel Club range is set to include roller blinds, wallpaper and murals and will be available exclusively through the company’s website at www.creativelydifferentblinds.com. |
This is the latest addition to a growing licensing programme for the Kennel Club and Crufts, with the two brands also represented across categories such as dog bedding and accessories, branded pet tags, publishing, greetings, collectibles, digital content, and prints and canvasses.
“This new agreement sees the Kennel Club branching out into another category and I’m sure the new products will prove attractive to any dog owner looking to brighten up their home. It also serves to illustrate the versatility and potential of what is a very strong brand,” said Sandra Vauthier-Cellier, Managing Director of 4sight licensing solutions and 4Kids Entertainment International. |
