4sight licensing solutions, part of 4Kids Entertainment International, has announced that a brand new multi-platform game based on hit brand Chicaloca is set to launch in September.
Chicaloca is the aspirational fashion property aimed at teen/tween girls that is proving to be a hit across Europe. The brand represents an independent, fun-loving, confident and trendy attitude that embodies the mindset and lifestyle of the modern girl.
The new game has been developed by digital content specialist SaiCon Ltd and will be available via the iPhone and through Facebook. In the game, players will be transported to a virtual Chicaloca world where fashion is everything – they can choose a virtual fashion model, buy Chicaloca clothes and accessories using virtual money, dress their model and take part in fashion shows where they can compete for unique prizes against other users. A link will also be available to the online store, which will provide gamers with a discount. |